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Summer looks with Frida Alvarez


End of Summer looks featuring Frida Alvarez:

Follow Frida on Instagram HERE


Look One: 
Baseball Sleeve Tee: Original Cowgirl Clothing Co.
Boots: Ariat
Boot Lace: Rural Haze




Look Two: 
Shorts: American Eagle
Boots: Ariat
Boot Lace: Rural Haze


Look Three:
Skirt: LA Soul



Saturday Night Barrel Racing


We spent Saturday night at Riverside Rancheros a private equestrian club in Riverside, California that draws competitors from around the area. Enjoy the photos of Saturday Night in America.









At home with Rockin' B

Jess Hanebutt Snell of Rockin' B Clothing

Jess Hanebutt Snell is the designer behind Rockin' B Clothing, a brand that has been featured on country music's biggest stages, including designs for Kacey Musgraves and Lee Ann Womack's performance at the CMT awards and helping revive brands like Nudies Rodeo Tailors.

From Rodeo Queens to Rose Parade drill teams, clients count on Jess to recapture the lost glamour of western fashion and deliver bespoke dresses, jackets, suits, and more. She does this all from her studio in Southern California.

We were excited to spend a day with Jess and the Rockin' B Ranch just north of Los Angeles in the California desert. As we expected the talented artist lives and works in a space that would inspire her. Filled with vintage furniture and hand painted (by Jess) wall decoration the home is a mid-century western dream.


Built in 1957 the home retains many of its original details, "It was hard finding a place that had not be updated" she said. She and her husband spend months looking for a house that had yet to be updated. In Southern California's fast paced housing market homes with original details can be hard to find. The couple is still in the midst of renovations and plans on restoring more of the home's original features, other than a modern flat screen TV the period correct furniture and timeless mid century style make it seem like you have stepped back in time.


Jess put together a few looks for us while we were visiting that really show how she infuses her personal style into the Rockin' B Clothing brand. (Visit Rockin' B Clothing HERE)


Shirt: Ariat
Skirt: Rockin' B Clothing
Jewelry: Vintage


Shirt: Ariat
Skirt: Rockin' B Clothing
Jewelry: Vintage
Boots: Ariat


Shirt: Rockin' B Clothing
Jacket: Rockin' B Clothing
Jewelry: Vintage



Shirt: Rockin' B Clothing
Jacket: Rockin' B Clothing
Jewelry: Vintage
Boots: Twisted X


Shirt: Rockin' B Clothing
Jacket: Rockin' B Clothing
Jewelry: Vintage


Shirt: Rockin' B Clothing
Jacket: Rockin' B Clothing
Jewelry: Vintage
Boots: Twisted X


Shirt: Ariat
Skirt: Rockin' B Clothing
Jewelry: Vintage

Photo Essay: Summer Camp


Summer Camp presented by Morgan's & Phillip's Speed Shop

The summer camping trip does not mean you have to give up all the comforts of home. Camping in Big Sur means vintage trucks, classic motorcycles, and amazing trails and roads that take you down to the shore.












ICON D90 Land Rover Reformer


ICON just posted this amazing Land Rover D90 Reformer style custom on their Pinterest Feed.  With a 430hp V8, six piston brakes and the usual Icon touches this is one of my favorite Land Rovers by Icon yet.








Southwestern Style with Riria Niimura


Part of a series we shot for the print magazine we are excited to share this set here online with our website readers. Featuring classic Americana western inspired apparel from a number of great brands we put together these his outfit that is perfect for exploring the southwest.

Model:  Riria Niimura
Photographer: Mike Satterfield

Hand Painted Belt/Cuff: Wild Bleu
Jeans: Ariat
Bag: Original Cowgirl Clothing Co.
Tank Top: Tumbleroot
Shirt: Roar (provided by Urban Western Wear)
Necklace: Ollipop by Sweet Romance
Boots: Lane









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